Phil Rosette has written several recent articles about authors and genres for his antiquarian bookstore, Birchwood Books. A few of those are repeated here. 


Rosette has written for several business publications through Group 41 Online Marketing, an advertising and marketing firm based in Greater Detroit. Some of those articles have appeared in the United States Chambers of Commerce Newsletter and in Michigan Technology News. Phil has been a writer and a presenter for Automation Alley and the Troy Chamber for both virtual and real-world marketing seminars. 

 Dry as toast! Then there’s the writing that pays most of his bills; ad copy for online search engines. Welcome to the “Literary WWF” - that’s WordWrestling Federation - where tight copy wears brass knuckles. That’s copy writing - not to be confused with copyrighting; a profession practiced by sharks in suits, btw. Copy writing, the two-word version, is a world in which entire ads are killed over a comma, where plurality is a double-agent, where acronyms have to sail the seven languages or else drown. I won’t bore you with any of that stuff here. Those needing to employ such copy services should contact Group 41

Read on - with pleasure!
 Edgar Rice Burroughs was most famous for his Tarzan works. The popular series about a boy raised by apes deep in the heart of Africa wasn’t his only work, or even his only series of works. ERB wrote 26 Tarzan adventures (22 were published before his death in 1950) before the jungle man went on to have a life in the funny papers and comic books that runs to this day. Twenty-six Tarzan stories represent only about one-third of the novels published under his real name, but Edgar Rice Burroughs wasn’t his only pen name.  Last month we asked, “What was ERB’s first pseudonym, and why didn’t he ever write under that name again?”.... Read On.
The American Western. Last time, we asked if you knew what the common thread was that carried through every book written about the American West.  It really wasn’t much of challenge after our hint; “They died with their boots on.”  Truth be told, the American West was opened by brute force. Shot open, with guns; that’s the common thread.. They may have traded beads to get Manhattan, but they traded lead to get Missouri, and guns were a major player in every western written. From Lewis and Clark’s first expedition 200 years ago, to the winners of today’s Golden Spur Award, the gun has never been far from page one.  Read On.
The Case Of The Missing Author. We asked if you knew who the first Carolyn Keene was, and why the author didn’t appear for signings?  The answers are both simple and complicated. Simple in that ghostwriters of that era were sworn to secrecy, and so to appear would be to violate that rule. Paychecks and black lists were closely tied with who toed the line. The more complicated answer lies with the series creator himself, Mr. Edward Stratemeyer, who, along with his daughters, kept the secret to themselves. Read On.